Putting Your Brand To Use
Lucy Engleman and I spoke at the Kendall College of Art and Design Career Symposium on "Building your Brand", held at Fountain Street Church. This talk focused on the importance of building a brand or ego, either as an independent freelancer or in search for employment. Key messages were: looking at the current market landscape, professional practices on how to present yourself through social media applications and website, how to express your personality and identity, how to professionally curate yourself via social media and website and networking and joining like minded organizations.
Illustrations by Lucy Engleman.