June 2019

KitchenAid: Coffee Marker Drip Illustration
I developed a variety ideation sketches and technical illustration for KitchenAid's new coffee maker. It was essential that this illustration communicated the uniqueness of the Spiral Showerhead – which evenly saturates coffee grounds for optimal extraction of flavor and taste.

This project went though multiple rounds of discovery, concept sketching and ideation. I sketched various degreed views to determine the best approach in communicating even saturation and the unique 29-hole spiral showerhead – this resulted in a simple line, minimal color and phantom view technical illustration.