Steelcase Showroom

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Steelcase Showroom
Illustrations created for Steelcase, an innovative office furniture manufacturer in the Midwest.

Created environment illustrations for Steelcase's Atlanta and Los Angeles showrooms. Each illustration was created from an environment inside the showroom and divided into three layers.  1. Main product setting focus.  2. Surrounding background environment showing product placement within the showroom.  3. Showroom architectural structure. Each layer prioritized the importance of the settings within the spaces. These illustrations were attached to Steelcase’s framework. In collaboration with Jody Willams.

 

Engagement:
Ideation, Technical Illustration

 


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Each illustration piece was divided into three layers to prioritize importance:
1.
Full Color: main product focus.
2. Gray Line: background environment showing product placement with-in the showroom
.
3.
Gray Fill: showroom architectural structure.

 
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Showroom Book designed by Steelcase


616 915 1941

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