Steelcase Showroom Illustrations

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Steelcase Showroom Illustrations
Illustrations were created for Steelcase, an innovative office furniture manufacturer in the Midwest.

Created environment illustrations for Steelcase's Atlanta and Los Angeles showrooms. Each illustration was created from an environment inside the showroom and divided into three layers.  1. Main product setting focus.  2. Surrounding background environment showing product placement within the showroom.  3. Showroom architectural structure. Each layer prioritized the importance of the settings within the spaces. These illustrations were attached to Steelcase’s framework. In collaboration with Jody Williams

 

Engagement
Ideation, Technical Illustration

Art Direction and Collaboration
Jody Willams

 


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Each illustration piece was divided into three layers to prioritize importance:
1. Full Color: main product focus.
2. Gray Line: background environment showing product placement with-in the showroom.
3.
Gray Fill: showroom architectural structure.

 
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Showroom Book designed by Steelcase


Need product or environment illustrations? Contact or call us 616 915 1941