The Scale Brand Package is a comprehensive brand strategy and identity system that provides businesses with strategic clarity, aligned messaging, and a cohesive visual identity built to scale across teams and platforms.

Tasks:
• Brand advisor and guidance
• Strategic discovery and business alignment
• Market and audience research
• Brand positioning development
• Brand personality and voice definition
• Messaging framework creation
• Customer journey strategy and mapping
• Brand expression direction (includes growth tasks).
• Measurement, governance, and implementation planning

Deliverables:
• Comprehensive brand strategy and visual guidelines
• Brand identity file assets

MKN Design will provide a project overview, task outline, and estimated costs via email. Once approved, a Statement of Work outlining the project scope, timeline, and total cost will be drafted and signed by all parties as the formal agreement.

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MKN Design, LLC
michael@mkn-design.com
1–616–915–1941 

Good design is complexity presented simply
MKN Design LLC © 2025

Originally from Ontario, Canada, and currently based in West Michigan, Michael Nÿkamp is dedicated to helping businesses develop and refine creative strategies into clear, impactful solutions that captivate and engage.

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