Client Work
—
House Books – Brand Identity
I collaborated with Goodprint on numerous projects, including the production of a diverse range of notebooks tailored for different audiences, such as Enré and Nelos Sketch Books. Notably, one of their flagship products is Vela, a specialized lab notebook designed for researchers within the scientific industry, marketed under the brand name Vela Sciences®.
I paired the mark with the typeface URW Bodoni designed by Giambattista Bodoni from URW Type Foundry. To amplify its impact, the selected typeface letters where adjusted to align and suit the upper and lower words of House Books to augment its visibility and presence.
House Books was an endevor focused on notebooks tailored for writers. My involvement included the development of its logo. Leveraging its literal name, I employed simple line resembling a roof to aptly symbolize House Books.
-
Goodprint
Printing Services -
+ Brand Advisor
+ Concept Development
+ Creative Assets
+ Design Direction
+ Qualitative Research
+ Visual Identity -
MKN Design Team:
+ Michael Nÿkamp, Design DirectorGoodprint Stakeholder:
+ Tyler Richardson, Founder