Creative Musing
June 2020
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Crow & Pitcher
This weekend I read several fables by Aesop to my kids. One of the fables, The Crow & the Pitcher draws a relationship between problem-solving and wit (critical thinking), and perseverance. Within my own practice of strategic visual communication, these two attributes are critical in the process of developing and building brands. Without it, the ability to perceive, create and innovate is deprived.