Client Project
February 2017
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House Books
The utilization of a simple line of a roof serves to exemplify the name for House Books. The incorporation of a angled line above the House Books typeface serves as a distinctive marker for the brand's name. The chosen typeface is a customized slab serif that was widened to enhance its presence. I paired the mark with the typeface URW Bodoni Wide designed by Giambattista Bodoni from URW Type Foundry.
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Brand Identity
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+ Creative Direction
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration