Article + Creative Musing
November 2020
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Red Riding Hood
I have been asked many times about my illustrative logo/icon process, so I thought I would share. (it’s very similar to any design process). Though my illustrative style is simple, it does not mean that it's effortless. Process takes time and is a combination of thoughtfulness, collaboration, knowledge, and craft. In the initial phase, sketches and ideation are crafted based on comprehensive research, with only one or a few selected from a wide array of rough concept drawings. Moving into the second phase, the process progresses to defining sketches, utilizing basic shapes to enhance the conceptualization. Finally, in the third phase, numerous iterations, adjustments, and refinements are undertaken until both the client and/or I are satisfied with the result, leading to the culmination of the final execution.
The typeface I used is Gotham design by Designed by Jonathan Hoefler and Tobias Frere-Jones at Hoefler&Co. Green arrows signify progress in the illustration process, while red arrows indicate a pause or halt in the process.
Clydesdale Illustration Process
Article + Creative Musing
November 2018
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Clydesdale Illustration Process
The above video shows my streamlined process for crafting icon and illustrations. This is the same phased process that I use for large design projects albeit condensed to focus on a single artifact. While some may perceive this work as straightforward, it actually demands meticulous attention to detail and draws upon thorough research to effectively sketch, ideate, and achieve visual harmony, alignment, and readability.
Nutrilite
Client Project
August 2018
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Nutrilite
Recognized globally, Nutrilite offers a range of high-quality vitamins, minerals, and dietary supplements designed to support optimal health and wellness. I was approached by Nutrilite to offer conceptual insights on visualizing their Traceability Process.
Upon understanding their Traceability Process, which extends from initial plant selection to the final Nutrilite product, I developed two concepts. One emphasizes the comprehensive nine-step procedure, depicting hands alongside specialized industry tools. The other focuses on individuals implementing the nine-step process in authentic settings.
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+ Illustration Concepts
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+ Creative Direction
+ Research
+ Concept Development
+ Sketching & Ideation
+ Refined Concept Sketches