Article
November 2015

__
Putting Your Brand To Use
Lucy Engleman and I spoke at the Kendall College of Art and Design Career Symposium on building your brand as a freelancer. This event was held at Fountain Street Church. The talk focused on the importance of building a brand (or ego), either as an freelancer or in search of full-time employment.

Presentation Key Takeaways
• Looking at the current freelance landscape⁠—market, location, competition, potential clients.
• Professional practices presenting yourself via social media and a personal website.
• The importance in expressing your personality, identity, style.
• Professionally curating yourself via social media, personal website, networking and joining organizations.

Additional Content
View Putting Your Brand To Use the presentation.