Creative Musing
Putting Your Brand To Use
Article
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Putting Your Brand To Use
Lucy Engleman and I spoke at the Kendall College of Art and Design Career Symposium on building your brand as a freelancer. This event was held at Fountain Street Church. The talk focused on the importance of building a brand (or ego), either as an freelancer or in search of full-time employment.
Presentation Key Takeaways
• Looking at the current freelance landscape—market, location, competition, potential clients.
• Professional practices presenting yourself via social media and a personal website.
• The importance in expressing your personality, identity, style.
• Professionally curating yourself via social media, personal website, networking and joining organizations.
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View Putting Your Brand To Use the presentation.
Woosah & The Illustration League Workshop
Article
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Woosah & The Illustration League Workshop
A small group of ambitious individuals attended our lino-cut print workshop yesterday at Woosah Outfitters—lots of good discussion and great prints. Thank you to Woosah's, Erica Lang for helping put this event on with TIL and her time with educating us on lino cutting and printing. A special thanks to Molly Singleterry of Spectacle Design Studio for coming and taking photos of the event. Also, thanks to Central Michigan Paper for providing us paper.
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+ Building An Illustration Community – Rapid Growth Article
+ Community of Illustrators
+ Woosah & The Illustration League Workshop
House Industries Studio
Article
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House Industries Studio
I had a great Creative Mornings event this morning with David Dodde on work ethic. He is a self-taught, award winning artist, designer, and print maker and his body of work is meticulous beautiful. Love his silkscreen Home Sweet Home doormat he created for his studio.
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Learn more about David Dodde via his website.
King Coal
Creative Musing
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King Coal
My son stumbled upon this piece of coal while we were at the beach. It sparked a thought about our reliance on fossil fuels. Here's hoping for a greener future.
ACME
Creative Musing
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ACME
Fun exercise on geometric lettering this morning. The letterforms are a custom typeface designed specifically for the name.
Unify
Creative Musing
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Unify
Created these after hearing the constant barrage from media outlets on talk about tensions between minorities and police, republican vs. democrat this past year. Unify is a verb, meaning to make or become united. In the image on the right the letterforms are a custom typeface designed specifically to for this mark, Try to locate the 'F' and a representation of the US flag.
The Illustration League – Brand Identity
Nonprofit Client Project
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The Illustration League – Brand Identity
TIL is a group of illustrators, artists, and letterers. Lucy Engelman and I founded The Illustration League with the aim of educating members on best practices in client relations, licensing contracts, pricing, and fostering community through illustration talks.
Once we understood our group's objective, we chose to abbreviate The Illustration League to TIL, also a nod to 'Today I Learned,' aligning with our mission. We selected a simple yet impactful square design featuring kerned-out TIL letters. The square logo symbolizes a canvas or digital artboard and is paired with the typeface Linotype Didot designed by Adrian Frutige from Monotype.
Given that TIL represents a community of diverse individuals with exceptional talents, it was crucial for the logo to embody our collective spirit. With this in mind, we engaged our members to contribute personal illustrations that would envelope, complement and embrace the boxy logo. This collaborative initiative resulted in a vibrant gallery showcasing the diverse talents within our community. Not only did this collection of artwork enhance the TIL brand, but it also exemplified the richness of the illustration community as a whole.
Logo Artwork Attribution:
The branding project was a collaborative effort by various artists, illustrators and designers wrapping there unique artwork around the TIL’s box’y logo.
1. Christina Mrozik & Zoe Keller
2. Jody Williams
3. Jonathon Wolfer
4. Michael Nÿkamp
5. Elyse Flynn
6. Neil Hubert
7. Chas Appleby
8. Yolanda Gonzalez
9. Mike Williams
TIL Postcard – Libby VanderPloeg
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The Illustration League
Nonprofit Professional Illustration Community -
+ Brand Advisor
+ Concept Development
+ Creative Strategy
+ Design Direction
+ Qualitative Research
+ Visual Identity -
+ Building An Illustration Community – Rapid Growth Article
+ Community of Illustrators
+ Woosah & The Illustration League Workshop
Good To The Bone
Client Project
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Good to the Bone
Invited by AIGA, West Michigan to design a fun graphic for Design For Good participants. I came up with this quirky illustration, Good to the Bone. The Design For Good is a three-day event for dedicated to helping non-profits in creating design assets that align with their business and mission.
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AIGA, Grand Rapids
Professional Design Organization -
+ Concept Development
+ Illustration
+ Sketching & Ideation -
MKN Design Team:
+ Michael Nÿkamp, Design DirectorStakeholder:
+ AIGA, Design for Good
Ferris State University – Portfolio Reviews
Article
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Ferris State University – Portfolio Reviews
I had an opportunity this morning to review some graduating design students portfolios from Ferris State University at the Downtown Market, in Grand Rapids, Michigan.
Steelcase – Showroom Illustrations
Client Project
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Steelcase – Showroom Illustrations
We produced a series of 23 environment illustrations for Steelcase’s showroom in Los Angeles. Each illustration originated from an interior scene within the showroom and was divided into three distinct layers to emphasize its significance within the space. These layers were comprised of the primary products rendered in full color, the background environment delineated with gray lines, and the showroom's architectural framework presented in gray.
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Steelcase via Jody Williams Design
Furniture Design & Manufacturing -
+ Technical Illustration
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MKN Design Team:
+ Michael Nÿkamp, IllustratorStakeholder:
+ Jody Williams, Art Director
Case Study No.8 – Architectural Illustration
Client Project
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Case Study No.8 – Architectural Illustration
Thesis is a small and experianced design agency nestled in St. Joseph, Michigan, their process is embodied in their name and distinctive approach. Thesis approached me with a request to acquire a license for the Eames House illustration I had created several years ago.
Thesis utilized the Eames House illustration I created by having it letterpressed and using it as a gift for their clients.
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Thesis
Branding Agency -
+ Architectural Illustration
+ Sketching & Ideation
+ Qualitative Research -
MKN Design Team:
+ Michael Nÿkamp, Illustrator
Thesis Stakeholders:
+ Brian Edlefson, Founding Principal & Creative Director
+ Mark Cook, Founding Principal, Strategist -
Explore additional illustrations from my collection of Mid Century Modern homes.
WMCAT Tour
Article
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WMCAT Tour
During my tour of WMCAT, Adam Weiler and I came across these fantastic photo collages displayed on the wall in their photography studio. Absolutely love them!
E-Spring – Infographic Illustration
Client Project
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E-Spring – Infographic Illustration
Collaborated with the Amway eSpring and Detergent Design to develop a collection of illustrative materials. These visuals were designed to assist the sales team to effectively communicate the water journey—from water sources to household water taps. Furthermore, the illustration was repurposed into a video articulating the significance of eSpring’s pivotal role at the end of the water journey. This project received an AAF Addy award.
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E-Spring via Detergent Design
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+ Concept Development
+ Design Direction
+ Infographic Illustration
+ Qualitative Research
+ Sketching & Ideation -
MKN Design Team:
+ Michael Nÿkamp, Illustrator
Detergent Design Stakeholder:
+ Damion Van Slyke, Art Director
Intricacies
Article
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Intricacies
Just got my hands on a signed copy of Intricacies—incredibly stunning body of work! This book features collaborative drawings by artists Christina Mrozik and Zoe Keller. Produced in the summer of 2014, it presents a range of intricate graphite illustrations capturing the intertwining of nature with animals, insects, and humans.
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Creative Musing
