Sum


Product


Sum
While I am not a professional type designer, I have a passion for creating custom typefaces. I just finished this display numerical typeface, called Sum. This font comprises six sizes: Light, Regular, Semibold, Bold, Black, and Heavy. Engaging in studies like this is beneficial for graphic designers., as it enables them to comprehend the intricacies of typeface formation. This knowledge is particularly valuable when crafting a bespoke typeface for a brand.
 

 

Kindly


Independent Work


Kindly
The aim of this type design exercise was to capture the essence of the name, kindly. I’m not a type designer and crafting this lowercase typeface was challenging. Nonetheless, I'm always eager to tackle new challenges.

 

Hello


Independent Work


Hello
A very cramped hello wordmark featuring a custom typeface designed by me.

 

Dark Side of the Moon


Product


Dark Side of the Moon
A modern take on Pick Floyd’s, Dark Side of the Moon album cover.


Kudo


Independent Work


Kudo
A hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.

 

ITHAKA S+R – Brand Collateral Design System


Nonprofit Client Work


ITHAKA S+R – Brand Collateral Design System
ITHAKA S+R, an organization that conducts research and provides strategic guidance to help the academic community navigate economic and technological change, needed a unified design system for all their communication materials. They hired us to modernize their system by creating an accessible, brand-compliant design that could be easily updated and maintained by their team.

A key requirement was enabling staff to create or update all redesigned materials. Our research identified Google Workspace (Docs, Slides, and Sheets) as the optimal platform for implementation. The resulting design system follows Ithaka’s brand guidelines, incorporates accessibility considerations—including color blindness and visual impairments—and provides clear, distinct visual cues for different document types such as case studies, issue briefs, research reports, and unpublished reports.

Through iterative design explorations, we delivered a unified system that gives Ithaka’s educational research materials and presentations a consistent, distinctive, and accessible visual identity.

 

Farout


Product


Farout
Using my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.