Become Mark Exploration

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Client Project
October 2019

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Become Mark Exploration
I was hired by Become to develop their brand messaging framework and new identity. With the first phase completed we had language that helped create these concept marks. While the new identity has not launched, I wanted to share these initial concept explorations—the good, the bad, and the ugly. Not all of these explorations were shown to the client, but they all played a crucial part in shaping the final brand identity.

• Service:

  Brand Strategy + Identity

• Tasks:

  + Creative Direction
  + Concept Development
  + Sketching & Ideation
  + Illustration

• Related Content:

  View the completed Become Identity.

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Pink Robin

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Creative Musing
December 2019

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Pink Robin
The Pink Robin is native to southern Australia and is a small tubby bird.

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Chess Pieces

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Creative Musing + Product
December 2019

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Chess Pieces
Fun illustration study of chess characters with rosy cheeks. From Left to Right: Rook, Knight, Queen, King, Bishop, and Pawn.

Buy this Icon Set 
This icon set is available for purchase, email me for licensing and cost.

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Aggressive Bulls

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Creative Musing
December 2019

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Aggressive Bulls
Exploring different simplified bull illustrations, the right emulates cave paintings while the other adopts a sleek minimalist approach.

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Girl

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Creative Musing
December 2019

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Girl
Enjoyable illustrative explorations.

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Yield French Press

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Creative Musing
November 2019

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Yield French Press
Simple exploded technical illustration of a French Press and its components. Product designed by Yield.

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Otter Books

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Creative Musing
November 2019

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Otter Books
Exploration of two logo concepts for a fictitious book publisher The mark is paired with Utopia, designed by Robert Slimbach. From Adobe Originals.

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Global Sustainability Council

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Creative Musing
November 2019

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Global Sustainability Council
Combination of hand and globe to create this mid-century style logo.

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Cloud Castle

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Creative Musing
November 2019

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Cloud Castle
Solid shapes and negative space.

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Yikes!

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Creative Musing
November 2019

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Yikes!
A jolting wordmark expression exercise. This badge is paired with the typeface, Poppins designed by Jonny Pinhorn and Ninad Kale from Google.

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Farout

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Creative Musing + Product
November 2019

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Farout
Using my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.

Buy this Display Typeface
Sum is available for purchase, email me for licensing and cost.

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Illustrious Peacock

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Creative Musing
November 2019

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Illustrious Peacock
Fun illustrative exploration, though it was difficult to get the tail feather effect I wanted.

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Francophone du Canada

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Article + Creative Musing
October 2019

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Francophone du Canada
The French-speaking population of Canada lacks a distinctive symbol that encapsulates the relationship between Canada's national emblem, the maple leaf, and Quebec's Fleur-de-lis. For those unfamiliar, Francophones refer to French-Canadians who are descendants of French pioneers. These include Acadians, Quebecois, and other French-speaking communities that were established in the 19th and 20th centuries. This study aimed to explore ways to bridge the gap between French-speaking and English-speaking Canadians. To achieve this, I simplified Stuart Ash's Centennial Symbol (1967) and updated the design of the Fleur-de-lis, integrating it into the emblem. This combined logo was then paired with Canada's federal identity program. The Francophone du Canada mark is paired with Helvetica designed by Linotype Design Studio in 1961 and Max Miedinger.

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Pelican in Flight

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Creative Musing
October 2019

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Pelican in Flight
Study of a pelican flying.

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Adobe Characters

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Creative Musing
October 2019

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Adobe Characters
Adobe Illustrator tools transformed into energetic walking, skateboarding, and roller skating characters. Right image characters names, from left to right: direct select, pen, magic wand, selection, sprayer, color palette, hand, eraser, brush, fill box, eyedropper, measure ruler, slice, stroke, layers palette and Adobe Illustrator mark.

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Umbrella Co.

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Creative Musing
October 2019

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Umbrella Co.
Simple lines and a bold shape. The logo’s mark is paired with the typeface Stolzl designed by Mariya Lish from Inhouse Type Foundry.

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Land of Mass Shootings

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Creative Musing
October 2019

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Land of Mass Shootings
Too many shootings this weekend. Upon reflection and observation, I've depicted that the stars on the American flag bear a resemblance to bullet holes.

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Black Cat

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Creative Musing
October 2019

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Black Cat
Sly black cat

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Fruit Salad

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Creative Musing
October 2019

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Fruit Salad
This minimal exploration through fruit illustrations offers a revealing perspective on how circles establish the fundamental framework for crafting their intricate shapes, employing symmetry in the process.

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Beacon

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Creative Musing
August 2019

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Beacon
A simple logo symbolizing guidance. The mark is paired with Proxima Nova, designed by Mark Simonson from Mark Simonson Studio.

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