Creative Musing
January 2022
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Kindly
The aim of this type design exercise was to capture the essence of the name, kindly. I’m not a type designer and crafting this lowercase typeface was challenging. Nonetheless, I'm always eager to tackle new challenges. How’d I do?
Hello
Creative Musing
July 2021
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Hello
A very cramped hello. This wordmark is a custom typeface designed specifically for this wordmark.
Keepsake
Creative Musing
June 2021
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Keepsake
Exploration for the word Keepsake. The wordmark using the typeface URW Antiqua designed by URW Type Foundry.
Jabber
Creative Musing
February 2021
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Jabber
Matching the visual essence of a word into a wordmark. The typeface that I used is Proxima Nova designed by Mark Simonson from Mark Simonson Studio.
The Dark Side of the Moon
Creative Musing
November 2020
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The Dark Side of the Moon
A modern take on Pick Floyd’s, Dark Side of the Moon album cover.
Purchase this Tee
The Dark Side of the Moon is currently unavailable for purchase. Check back in June 2024 or pursue my entire collection of graphic tees on Cotton Bureau.
Agri Canada
Creative Musing
April 2020
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Agri Canada
A mark exploration that didn’t make the cut.
Kudo
Creative Musing
April 2020
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Kudo
A hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.
ITHAKA S+R
Client Project
April 2020
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ITHAKA S+R
Dedicated to supporting higher education's digital transformation, ITHAKA S+R is a nonprofit conducting research, offering strategic guidance, and providing consulting services. Working closely with ITHAKA S+R, I revamped and modernized their existing design system, creating a beautiful and distinctive visual identity.
ITHAKA S+R enlisted me to modernize their design for reports, presentations, and infographics, emphasizing enhancements in design, color, and typography within a clear and comprehensive design system. The project had strict requirements, including adherence to brand guidelines, consideration of color blindness and visual impairments, and the need for distinct visual cues for various document types. Additionally, staff needed the capability to create or update all redesigned materials. After research, it was determined that Google Workspace (Docs, Slides, and Sheets) would be the optimal solution for creating these materials. The result was a unified design system that stayed true to ITHAKA S+R’s brand guidelines while providing a distinct visual identity for educational research materials and presentations.
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+ Design System
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Graphic Design & Layout
+ Presentation Design
+ Infographics
+ Illustration
3DC19
Client Project
April 2020
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3DC19
During the 2020 pandemic, 3DC19 emerged as a response to the heightened demand for PPE among frontline workers. This initiative was prompted by disruptions in the supply chain caused by the U.S. stay-at-home order.
To tackle this challenge, a group of makers, creators, and volunteers based in West Michigan collaborated to print 3D face shields, ear savers and more. This collaborative effort brought together individuals with a shared objective to address the pressing need for protective equipment.
In this collaboration, my role involved assisting the 3DC19 team in crafting a logo, icons, and brand guidelines to enhance their visibility within their communities and on social media platforms. The group and I contributed time, materials, and resources to manufacture PPE equipment free of charge for frontline workers.
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+ Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Iconography
Onward
Creative Musing
March 2020
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Onward
An orderly wordmark of marching letter forms.
Topiary Wordmark
Creative Musing
January 2020
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Topiary Wordmark
Exploration developing hand-styled lettering and animation that demonstrates the definition of the word. This is a custom made typeface.
Yikes!
Creative Musing
November 2019
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Yikes!
A jolting wordmark expression exercise. This badge is paired with the typeface, Poppins designed by Jonny Pinhorn and Ninad Kale from Google.
Farout
Creative Musing + Product
November 2019
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Farout
Using my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.
Buy this Display Typeface
Sum is available for purchase, email me for licensing and cost.
Word Visualizations
Creative Musing
January 2019
Word Visualizations
An exercise defining words visually. The custom typeface was designed specifically for this exercise.
Happy New Year
Creative Musing
January 2019
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Happy New Year
This greeting is sponsored by the numbers 2, 0, 1, and 9. Happy New Year.
Flying Dutchman
Creative Musing + Product
October 2018
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Flying Dutchman
This display typeface embodies a minimalist, contemporary boxy serif style, inspired by my earlier creation, Dutch Mafia.
Buy this Display Typeface
Flying Dutchman is available for purchase, email me for licensing and cost.
Related Content
Take a look at Flying Dutchman showcased on a vintage skateboard deck by Moose Skateboards.
Void
April 2018
Void
Visual word exploration.
Maze
Creative Musing
April 2018
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Maze
Illustration of the link between the work maze and form.
Google Doodle Blocks
Creative Musing
December 2017
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Google Doodle Blocks
The Google logo was constructed using blocks and captured using the iPhone 7.
Mitten State
Client Project
December 2016
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Mitten State
A few of MI (my) favorite things. A mark with custom hand type created by my wife and I for a our children’s school auction—auctioning authentic Michigan paraphernalia. The letterforms in this mark have been custom-designed to fit snugly into the mitten.
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+ Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration