GO Transit
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Designer: Frank Fox, Gagnon Valkus
Studio: Gagnon/Valkus Inc. in assoc. with Canadian National Railway
Origin: 1967, Canada
Status: Active
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gotransit.com
I love this mark—most likely because I commuted by train from Oakville to Toronto every day when I was starting my career. I miss that commute. It gave me the opportunity to people-watch, sketch, chat with a friendly passenger nearby, and sometimes drift off to sleep to the rhythmic clickety-clack of the tracks.
Notably, the GO Transit mark has been around for 53 years. While the logo has evolved slightly since the 1960s, it has maintained its original form and integrity. It’s a great example of how thoughtful, well-crafted design can stand the test of time. Its longevity is no accident—it’s a testament to the strength of its design, both in form and in meaning.
It’s memorable and simple, with a few clever visual elements hidden within the design. The letters “G” and “O” not only represent the name GO Transit, but they also form a subtle “T” lying on its side—a nod to the full name. Additionally, the shapes resemble an undercarriage wheelset, reinforcing the connection to rail travel. And finally, “G” and “O” stand for the Government of Ontario, the provincial body that established and oversees the transit system.
Photo Description & Credit:
1. GO Transit cab car #322 - Youngjin Ko
2. Original 1960 and current 2020 Go Transit logo
3. Commuters at Mount Pleasant GO Transit Station - Ontario Growth Secretariat, Ministry of Municipal Affairs
4. Find Your Go Time Illustration - MKN Design ©
