Client Project
September 2017
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Edgewood Bakery
A local bakery, owned and operated by Rita Selles. Edgewood Bakery curates a mix a delectable array of American classics and European-inspired desserts. Rita is an experienced baker who was taught baking from her mother’s kitchen, her years spent in France to her home in Grand Rapids, Michigan. She graduated from the Secchia Institute of Culinary Education for Baking and Pastry Arts.
The concept exploration aimed for a simple design that conveyed delectable while evoking a modern European-American vibe. Through careful consideration of color, typography, and minimalist illustration, the final result captured the essence of Edgewood Bakery's unique desserts and evoked the name of her business.
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+ Brand Identity
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+ Creative Direction
+ Research
+ Concept Development
+ Sketching & Ideation
+ Graphic Design
+ Illustration -
Photography by Otto Selles.
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Interested in learning more about Edgewood Bakery’s delectable deserts, visit Edgewood Bakery.