Patagonia

Client Project

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Patagonia
Patagonia, a renowned outdoor clothing and gear company, embodies a commitment to environmental sustainability and ethical business practices while offering high-quality products for outdoor enthusiasts. I was hired by Patagonia to create several sketches and illustrations based on their prompt, "Eat Local."

I created a range of concept sketches inspired by the "eat local" theme and collaborated with Patagonia, iterating until we achieved mutual satisfaction. From these skteched concepts, Patagonia chose a refined illustration titled "Eat Local, Watering Can," which was selected and printed on their tees.

 

  • Patagonia
    Outdoor Apparel & Gear

  • + Concept Development
    + Illustration
    + Sketching & Ideation
    + Qualitative Research


  • MKN Design Team:
    + Michael Nÿkamp, Illustrator

    Patagonia Stakeholders:
    + Geoff Holstad, Senior Art Director
    + Chris Teig, Director of Graphics & Illustration