Sleepy Cat

Creative Musing
January 2019

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Sleepy Cat
My goal for this small illustration and animation was to depict a simple sleeping cat while maintaining its circular shape. During the sketching and ideation phase, I created numerous variations to ensure the effectiveness of how the animation behaved.

 

Patagonia

Client Project
January 2019

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Patagonia
Patagonia, a renowned outdoor clothing and gear company, embodies a commitment to environmental sustainability and ethical business practices while offering high-quality products for outdoor enthusiasts. I was hired by Patagonia to create several sketches and illustrations based on their prompt, "Eat Local."


I created a range of concept sketches inspired by the "eat local" theme and collaborated with Patagonia, iterating until we achieved mutual satisfaction. From these skteched concepts, Patagonia chose a refined illustration titled "Eat Local, Watering Can," which was selected and printed on their tees.

  • Illustration

  • + Concept Development
    + Sketching & Ideation
    + Illustration

Clydesdale Illustration Process

Article + Creative Musing
November 2018

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Clydesdale Illustration Process
The above video shows my streamlined process for crafting icon and illustrations. This is the same phased process that I use for large design projects albeit condensed to focus on a single artifact. While some may perceive this work as straightforward, it actually demands meticulous attention to detail and draws upon thorough research to effectively sketch, ideate, and achieve visual harmony, alignment, and readability.

 

Spectrum Health

Client Project
December 2017

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Spectrum Health
A prominent healthcare provider dedicated to delivering exceptional medical services and improving community health, Spectrum Health (now Corwell Health) plays a vital role in enhancing the well-being of individuals across various West Michigan. Working alongside a team of engineers and developers, I helped design and develop functional prototype application named My Chart.


The application catered to both new and returning patients of Spectrum Health facilities, offering features such as iPad-based check-in for hospital and doctor appointments, seamless access to medical records, and entertainment options. This endeavor required a strategic approach, including the use of personas, iterative wire-framing, and meticulous design iterations to craft a compelling and user-centric digital journey for patients.

  • + Customer Journey Storytelling
    + UX/UI Design

  • + Design Direction
    + Qualitative & Quantitative Research
    + Concept Development
    + Sketching & Ideation
    + Illustrative Storytelling
    + User Experience

  • This project was developed in collaboration with Mutually Human.

CAT Footwear

Client Project
August 2003

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CAT Footwear
While employed at Designvox I helped create the photography concept direction for Cat Footwear. Cat Footwear is a renowned brand recognized for its rugged and durable footwear designs, built to withstand tough environments and provide exceptional comfort and protection. With a legacy rooted in craftsmanship and innovation, Cat Footwear continues to be a go-to choice for individuals seeking reliable footwear for work and leisure alike.


This project faced a distinctive challenge, CAT footwear had been successfully manufacturing high-quality construction boots for 20 years, primarily catering to masculine construction workers. However, new customer demographics emerged, as women and teenagers began to purchase their rugged boots. Armed with this information, I produced some of the photography concept directions. The selected photography approach showcased consumers wearing CAT's footwear, focusing specifically on their CAT boots as they engaged in various activities within diverse environments. This concept resonated with our clients, aligned with consumers, and fit the demographics without being overtly masculine or feminine. 

  • + Photography Concept Direction

  • + Concept Development
    + Sketching & Ideation
    + Photography Direction

  • This project was a collaborative effort while employed at Designvox.