The Well – Brand Identity

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Client Project

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The Well – Brand Identity
The Well Initiative is a place of gathering, conversation, and community. Formed by a group of fellow believers who felt an urgency and awareness of the racial disparities in our country and the desire to better love to our neighbors and community.

Like the priest and the Levite who pass by on the other side of the road to avoid the man who lies dying (Luke 10), we also have ignored the historic as well as present suffering of those around us, often in the context of race. The Well comes together across generations, political lines, and various backgrounds to humbly listen, learn, and engage with open hearts and minds.

• Client:

  The Well
  Seymour CRC

• Services:

  + Brand Advisor
  + Concept Development
  + Design Direction
  + Qualitative Research
  + Visual Identity

• Team:

  MKN Design Team:
  + Michael Nÿkamp, Design Director

  Seymour Stakeholders:
  + Brian White
  + Brent Beams
  + Rachelle Bosma
  + Sara White
  

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