Visser Automotive – Brand Identity

Client Project

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Visser Automotive – Brand Identity
Visser Automotive is a well-established auto repair shop in Waterford, Ontario, Canada, recognized for delivering reliable service with speed, fairness, and consistency. The brand identity was designed to reflect trust, craftsmanship, and approachability—core values of the business. The mark is paired with Sneaker, designed by Neil Summerour of Positype., chosen for its sturdy letterforms and friendly tone, which complement the shop’s hands-on expertise and customer-focused reputation.

 

  • Visser Automotive
    Vehicle Repair Auto Shop

  • + Brand Advisor
    + Concept Development
    + Creative Strategy
    + Design Direction
    + Qualitative Research
    + Visual Identity

  • MKN Design Team:
    + Michael Nÿkamp, Design Director

    Visser Automotive Stakeholder:
    + Randy & Grace Visser Family, Owners