Visser Automotive – Brand Identity

Client Project

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Visser Automotive – Brand Identity
Visser Automotive is a well-established auto repair shop in Waterford, Ontario, Canada, recognized for delivering reliable service with speed, fairness, and consistency. The brand identity was designed to reflect trust, craftsmanship, and approachability—core values of the business. The mark is paired with Sneaker, designed by Neil Summerour of Positype., chosen for its sturdy letterforms and friendly tone, which complement the shop’s hands-on expertise and customer-focused reputation.

 

  • Visser Automotive
    Vehicle Repair Auto Shop

  • + Brand Advisor
    + Concept Development
    + Creative Strategy
    + Design Direction
    + Qualitative Research
    + Visual Identity

  • MKN Design Team:
    + Michael Nÿkamp, Design Director

    Visser Automotive Stakeholder:
    + Randy & Grace Visser Family, Owners

Flagship

Creative Musing

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Flagship
Wordmark for Flagship. The typeface I used is Good Headline designed by Łukasz Dziedzic from FontFont.

 

Notcha Tacos

Product

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Notcha Tacos
Pronounced, Not-Cha-Tacos. Utilizing some past work I illustrated this fun tacos restaurant logo. The mark is paired with the typeface, CC Sign Language designed by John Roshell and Richard Starkings from Comicraft.

 

Sum

Product

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Sum
While I am not a professional type designer, I have a passion for creating custom typefaces. I just finished this display numerical typeface, called Sum. This font comprises six sizes: Light, Regular, Semibold, Bold, Black, and Heavy. Engaging in studies like this is beneficial for graphic designers., as it enables them to comprehend the intricacies of typeface formation. This knowledge is particularly valuable when crafting a bespoke typeface for a brand.
 

 

  • Sum is available for purchase. Email me for licensing and cost.

GEM

Creative Musing

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GEM
A simplification of a sapphire gem paired with the variable typeface, New York designed by Apple. New York is a serif companion to Apple’s San Franciso-type series, it features six weights and features variable optical sizes. The 'G' in the wordmark was adjusted to mirror the shape of the gem, enhancing balance and symmetry of the combination mark.

 

Flying Dutchman – Display Typeface

Product

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Flying Dutchman – Display Typeface
This display typeface embodies a minimalist, contemporary boxy serif style, inspired by my earlier creation, Dutch Mafia.

 

  • Flying Dutchman is available for purchase, email me for licensing and cost.

  • Take a look at Flying Dutchman showcased on a vintage skateboard deck by Moose Skateboards.

Fultonwood Type Foundry Poster

Client Project + Product

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Fultonwood Type Foundry Poster
A small West Michigan type foundry, founded by Zac Freeland, a young enthusiastic graphic and type designer. He now is works for the Detroit Red Wings & Detroit Tigers as a graphic designer. Dream job!

I collaborated with Fultonwood Type Foundry to create an illustrative story highlighting their design process and homage to traditional typeface tools, echoing the stylistic elements of typefaces they craft.

 

  • Fultonwood Type Foundry
    Independent Typography Studio

  • + Graphic Design
    + Illustration

  • MKN Design Team:
    + Michael Nÿkamp, Design Director

    Peopledesign Stakeholder:
    + Zac Freeland, Founder & Type Designer

  • This poster is available for purchase in my shop.

Dutch Mafia – Display Typeface

Product

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Dutch Mafia – Display Typeface
A self-initiated project born from my childhood experiences growing up in a Dutch immigrant family.

The ornamental artifacts found in Dutch culture were the base that inspired the creation of this display font. Everything from fancy accouterments—including Delft pottery, wooden shoes, and doilies—to the unique architecture, cultural dress, traditions, and folk tales all defined the font. Though the style is simple in form, it conveys the unique and playful cultural background of Dutch society. In collaboration with Kurt Devlaeminck.

 

  • Dutch Mafia display typeface is available for purchase, email me for licensing and cost.

  • Communication Arts, Typography Award, 2014. Featured on Typography Served and AIGA member galleries.