KitchenAid – Branded Environment Graphics

↑ Final Environment Design Concept

↓ Final Environmental Design Environment

↓ Video: KitchenAid Environment Walkthrough

↓ Details: KitchenAid Brand Illustrative & Product Narratives

Client Project

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KitchenAid – Branded Environment Graphics
For the second consecutive year, we partnered with KitchenAid, a leader in the consumer kitchen countertop appliance sector, to translate and design their updated brand story with supporting environmental visuals and products for their annual directors’ meeting.

At this year’s meeting, KitchenAid was showcased, and we developed visuals for their updated brand messaging into an illustrative, product-focused walkthrough leading into a beautifully designed kitchen environment, highlighting their most innovative products to investors.

After meetings and a review of their brand messaging and requirements, we deconstructed each brand pillar and translated them into five distinct narratives to bring the “Do It With Me” ethos to life. Each story highlighted households preparing meals, showcasing the interaction of illustrated people with KitchenAid’s countertop appliances, cookware, and utensils in action. These narratives were then seamlessly integrated into a sixth narrative, creating a cohesive story that illustrates how KitchenAid plays a central role in bringing people together, supporting families in food preparation, and fostering meaningful experiences in the kitchen.

The final installation was a seamless blend of clean, minimalist line illustrations paired with physical KitchenAid products, effectively demonstrating how the brand serves as an ‘aid’ in everyday cooking routines. The result was a visually captivating environment that embodied KitchenAid’s brand principles and brought their message to life. This project was a collaborative effort, with the KitchenAid product and CMF teams. Concept sketches where done by Jody Williams.

 

  • KitchenAid
    Consumer Countertop Appliances

  • Branded Environment Graphics

  • + Concept Development
    + Design/Art Direction
    + Illustration 
    + Narrative Storytelling
    + Print Management
    + Qualitative Research

Sum

Creative Musing + Product
February 2023

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Sum
While I am not a professional type designer, I have a passion for creating custom typefaces. I just finished this display numerical typeface, called Sum. This font comprises six sizes: Light, Regular, Semibold, Bold, Black, and Heavy. Engaging in studies like this is beneficial for graphic designers., as it enables them to comprehend the intricacies of typeface formation. This knowledge is particularly valuable when crafting a bespoke typeface for a brand.
 

  • Sum is available for purchase. Email me for licensing and cost.

MKN Design Reel

Article + Product
February 2023

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MKN Design Reel
Do you like what you see? Well, I’d like to work with you. If you're looking for an experienced independent (freelance) Art Director, Designer, and Illustrator, or if you know of any companies seeking short or long-term project contracts or retainers, feel free to contact me via email.

  • The design and illustrative projects within this reel are a combination of strategic branding, environmental design, iconography, illustration, graphic design, and packaging.