Sum

February 24, 2023

Creative Musing + Product
February 2023

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Sum
While I am not a professional type designer, I have a passion for creating custom typefaces. I just finished this display numerical typeface, called Sum. This font comprises six sizes: Light, Regular, Semibold, Bold, Black, and Heavy. Engaging in studies like this is beneficial for graphic designers., as it enables them to comprehend the intricacies of typeface formation. This knowledge is particularly valuable when crafting a bespoke typeface for a brand.

Sum is available for purchase. Email me for licensing and cost.

Robertson

July 18, 2022

Creative Musing
July 2022

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Robertson
A creative exercise taking the square shape from the Robertson Drive and mimicking the font to the style of the mark. The Robertson square-socket drive was invented by Peter Lymburner Robertson, a Canadian inventor, industrialist, salesman, and philanthropist who popularized the square-socket drive for screws.

Kindly

January 10, 2022

Creative Musing
January 2022

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Kindly
The aim of this type design exercise was to capture the essence of the name, kindly. I’m not a type designer and crafting this lowercase typeface was challenging. Nonetheless, I'm always eager to tackle new challenges. How’d I do?

Level

September 24, 2021

Creative Musing
September 2021

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Level
Exploration on a combination mark for level. Mark paired with ITC Avant Garde Gothic, designed by Herb Lubalin and Tom Carnase from Monotype.

Hello

July 16, 2021

Creative Musing
July 2021

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Hello
A very cramped hello wordmark featureing a custom typeface designed by me.

Keepsake

June 24, 2021

Creative Musing
June 2021

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Keepsake
Design exploration to match the word "Keepsake" with a typeface. I settled on the typeface URW Antiqua designed by URW Type Foundry for its balanced combination of thick and thin strokes, giving it an elegant and approachable feel.

Dark Side of the Moon

November 10, 2020

Creative Musing
November 2020

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Dark Side of the Moon
A modern take on Pick Floyd’s, Dark Side of the Moon album cover.

Dark Side of the Moon tee is available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.
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Note: All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Agri Canada

April 28, 2020

Creative Musing
April 2020

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Agri Canada
A mark exploration that didn’t make the cut.

Kudo

April 18, 2020

Creative Musing
April 2020

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Kudo
A hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.

ITHAKA S+R, Brand Collateral Design System

April 10, 2020

Client Project
April 2020

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ITHAKA S+R, Brand Collateral Design System
Dedicated to supporting higher education's digital transformation, ITHAKA S+R is a nonprofit conducting research, offering strategic guidance, and providing consulting services. Working closely with ITHAKA S+R, I revamped and modernized their existing design system, creating a beautiful and distinctive visual identity.

ITHAKA S+R enlisted me to modernize their design for reports, presentations, and infographics, emphasizing enhancements in design, color, and typography within a clear and comprehensive design system. The project had strict requirements, including adherence to brand guidelines, consideration of color blindness and visual impairments, and the need for distinct visual cues for various document types. Additionally, staff needed the capability to create or update all redesigned materials. After research, it was determined that Google Workspace (Docs, Slides, and Sheets) would be the optimal solution for creating these materials. The result was a unified design system that stayed true to ITHAKA S+R’s brand guidelines while providing a distinct visual identity for educational research materials and presentations.

+ Design System
+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Graphic Design & Layout
+ Presentation Design
+ Infographics
+ Illustration

3DC19

April 7, 2020

Client Project
April 2020

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3DC19
During the 2020 pandemic, 3DC19 emerged as a response to the heightened demand for PPE among frontline workers. This initiative was prompted by disruptions in the supply chain caused by the U.S. stay-at-home order.
To tackle this challenge, a group of makers, creators, and volunteers based in West Michigan collaborated to print 3D face shields, ear savers and more. This collaborative effort brought together individuals with a shared objective to address the pressing need for protective equipment.

In this collaboration, my role involved assisting the 3DC19 team in crafting a logo, icons, and brand guidelines to enhance their visibility within their communities and on social media platforms. The group and I contributed time, materials, and resources to manufacture PPE equipment free of charge for frontline workers.

+ Brand Identity
+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Iconography

Onward

March 20, 2020

Creative Musing
March 2020

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Onward
An orderly wordmark of marching letter forms.

Topiary Wordmark

January 16, 2020

Creative Musing
January 2020

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Topiary Wordmark
Exploration developing hand-styled lettering and animation that demonstrates the definition of the word. This is a custom made typeface.

Yikes!

November 13, 2019

Creative Musing
November 2019

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Yikes!
A jolting wordmark expression exercise. This badge is paired with the typeface Poppins designed by Jonny Pinhorn and Ninad Kale from Google.

Farout

November 5, 2019

Creative Musing + Product
November 2019

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Farout
Using my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.

Farout was created using the Flying Dutchman display typeface. If you're interested in purchasing this typeface, please email email me for licensing and cost.

Void

April 25, 2018

Creative Musing
April 2018

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Void
Visual word exploration.

Mitten State

December 21, 2016

Client Project
December 2016

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Mitten State
A few of MI (my) favorite things. A mark with custom hand type created by my wife and I for a our children’s school auction—auctioning authentic Michigan paraphernalia. The letterforms in this mark have been custom-designed to fit snugly into the mitten.

+ Brand Identity
+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration

Buy Sum Numeral Typeface:

__KindlyThe aim of this type design exercise was to capture the essence of the name, kindly. I’m not a type designer and crafting this lowercase typeface was challenging. Nonetheless, I'm always eager to tackle new challenges. How’d I do?

__LevelExploration on a combination mark for level. Mark paired with ITC Avant Garde Gothic, designed by Herb Lubalin and Tom Carnase from Monotype.

__HelloA very cramped hello wordmark featureing a custom typeface designed by me.

__KeepsakeDesign exploration to match the word "Keepsake" with a typeface. I settled on the typeface URW Antiqua designed by URW Type Foundry for its balanced combination of thick and thin strokes, giving it an elegant and approachable feel.

__Dark Side of the MoonA modern take on Pick Floyd’s, Dark Side of the Moon album cover.

Buy this Tee:

__Agri CanadaA mark exploration that didn’t make the cut.

__KudoA hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.

Service:

Tasks:

Service:

Tasks:

__Onward An orderly wordmark of marching letter forms.

__Topiary WordmarkExploration developing hand-styled lettering and animation that demonstrates the definition of the word. This is a custom made typeface.

__Yikes! A jolting wordmark expression exercise. This badge is paired with the typeface Poppins designed by Jonny Pinhorn and Ninad Kale from Google.

__FaroutUsing my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.

Buy this Display Typeface:

__VoidVisual word exploration.

__Mitten StateA few of MI (my) favorite things. A mark with custom hand type created by my wife and I for a our children’s school auction—auctioning authentic Michigan paraphernalia. The letterforms in this mark have been custom-designed to fit snugly into the mitten.

Service:

Tasks:

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Kindly
The aim of this type design exercise was to capture the essence of the name, kindly. I’m not a type designer and crafting this lowercase typeface was challenging. Nonetheless, I'm always eager to tackle new challenges. How’d I do?

__
Level
Exploration on a combination mark for level. Mark paired with ITC Avant Garde Gothic, designed by Herb Lubalin and Tom Carnase from Monotype.

__
Hello
A very cramped hello wordmark featureing a custom typeface designed by me.

__
Keepsake
Design exploration to match the word "Keepsake" with a typeface. I settled on the typeface URW Antiqua designed by URW Type Foundry for its balanced combination of thick and thin strokes, giving it an elegant and approachable feel.

__
Dark Side of the Moon
A modern take on Pick Floyd’s, Dark Side of the Moon album cover.

__
Agri Canada
A mark exploration that didn’t make the cut.

__
Kudo
A hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.

__
Onward
An orderly wordmark of marching letter forms.

__
Topiary Wordmark
Exploration developing hand-styled lettering and animation that demonstrates the definition of the word. This is a custom made typeface.

__
Yikes!
A jolting wordmark expression exercise. This badge is paired with the typeface Poppins designed by Jonny Pinhorn and Ninad Kale from Google.

__
Farout
Using my custom display typeface, Flying Dutchman and added a 2-D effect I placed the word farout on a classic deck by Moose Skateboards.

__
Void
Visual word exploration.

__
Mitten State
A few of MI (my) favorite things. A mark with custom hand type created by my wife and I for a our children’s school auction—auctioning authentic Michigan paraphernalia. The letterforms in this mark have been custom-designed to fit snugly into the mitten.