Nonprofit Client Project
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3DC19 – Brand Identity
During the 2020 pandemic, 3DC19 emerged as a response to the heightened demand for PPE among frontline workers. This initiative was prompted by disruptions in the supply chain caused by the U.S. stay-at-home order.
To tackle this challenge, a group of makers, creators, and volunteers based in West Michigan collaborated to print 3D face shields, ear savers and more. This collaborative effort brought together individuals with a shared objective to address the pressing need for protective equipment.
In this collaboration, my role involved assisting the 3DC19 team in crafting a logo, icons, and brand guidelines to enhance their visibility within their communities and on social media platforms. The group and I contributed time, materials, and resources to manufacture PPE equipment free of charge for frontline workers.
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3DC19
Healthcare & Medical Products -
+ Brand Advisor
+ Concept Development
+ Creative Strategy
+ Design Direction
+ Qualitative Research
+ Visual Identity -
MKN Design Team:
+ Michael Nÿkamp, Design Director
3DC19 Stakeholders:
+ Chris Kaminsky, Co-Founder
+ Charles Elwood, Co-Founder
+ Winston Hofer, Co-Founder
+ Dugan Karnazes, Co-Founder
+ Jeff Robinson, Co-Founder
+ Stephen Wierenga, Co-Founder