Client Project
April 2019
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Ancestry DNA
Led a complex and comprehensive initiative to shape and establish a visual language for Ancestry DNA products. This endeavor was achieved using an agile methodology that navigated through stages of empathy, user interviews, research, illustrative exploration with incorporating a diverse human-centered photography. The completed illustrative design system style was conceptual, simplistic and underlaid with diverse human centered photography. The image college shown is a representation of a 8-month coalesce of project artifacts.
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+ Visual Identity System Design
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+ Concept Development
+ Illustrative Direction
+ Qualitative & Quantitative Research
+ Sketching & Ideation
+ Graphic Design
+ Illustration
+ Iconography Language -
The image college shown is a representation of a 6-month coalesce of project artifacts.