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April 2019

Ancestry DNA
I worked collaboratively with Ancestry DNA team to develop a comprehensive and coherent visual vocabulary for Ancestry’s DNA products. The graphic above is a collage and snapshot of the research, design, and illustration work I did for Ancestry DNA in 2018




This project was realized through a phased process and agile approach. It journeyed through multiple and iterative rounds of empathy, comprehensive research, sketching, illustrative style exploration, photography exploration, and user interviews to define the appropriate design/illustrative approach. For each sensory and physical appearance trait, comprehensive research was compiled – from qualitative to visual conceptual research. This research helped develop the abstract visuals that was then attached to the illustrative style developed. The completed style was thoughtful, conceptual and simple – it was overlaid and interacted with the selected photography. This work was created in collaboration with Ancestry DNAThe graphic above is a collage and snapshot of the research, design, and illustration work I did for Ancestry DNA in 2018.