Creative Musing
January 2017
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Canada Goose
Bold fills with negative space accents and a Canadian maple leaf.
Modern x Dwell
Creative Musing + Article
December 2016
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Modern x Dwell
The simple line and halftone pattern illustration is a reflection of the contemporary esthetics created for the Modern x Dwell collection. This collaboration between Dwell and Target has produced a thoughtful collection of well-designed modern pieces. Most pieces represented in my illustration are the outdoor patio collection.
Fish King
Creative Musing
December 2016
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Fish King
A simple line illustration mark paired with my own custom typeface.
Michigan Wheel Marine
Article + Client Project
December 2016
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Michigan Wheel Marine
Navigating client relationships can be complex, much like an experience I had with Michigan Wheel Marine (now named Michigan Wheel), a former client based in Grand Rapids, Michigan. Established in 1906, they have a rich history and maintain a strong reputation for handcrafting propellers celebrated for their unparalleled performance.
Project Backgound:
When Michigan Wheel Marine sought my services to develop a new brand identity for their company, I was initially unaware of the internal conflict and power dynamics at play within the organization. So like any beginning of a project, I dove in and began to work closely with the internal team and their global partners. It soon became evident that there was internal and partner conflict regarding how they defined their brand and how customers perceived them. Unfortunately, their ongoing disagreements only complicated my efforts to provide them with sound advice and develop a meaningful brand identity.
Instead of wanting to gain an understanding of their market and customers, they created internal alignments that swayed what they felt was their brand. Never considering my advice for thoughtful research and interviewing to understand their business, market, and customer perceptions.
Reflecting back on this situation, I wish I had been more direct with them, though I'm uncertain if that would have helped. It's unfortunate that they relied on internal alignments to assert what they believed was right, overlooking the importance of thorough qualitative and quantitative research. Missing this important step, they overlooked valuable insights that would have helped me shape their brand more effectively. Research should always play a crucial role in uncovering customer needs, preferences, and perceptions, ultimately guiding an effective brand strategy.
The result of neglecting this essential step, Michigan Wheel Marine missed out on opportunities to differentiate themselves and resonate with their target markets and consumers. Unfortunately, this led to the termination of our working relationship, as they sought a design studio that would simply comply with their instructions without prioritizing strategic research and insights.
Logo Direction:
The logo direction was shaped by restricted research, as the client was unwilling to invest in what they perceived as unnecessary expenses. I hate to say, “I told you so.” Some companies do not like spending money on important research. Since this was the reality of this project, I spent time on preparing a basic questionnaire to understand the company, its market segments and competitor analysis. This limited research revealed a desire to differentiate from competitors and avoid the common propeller motif. I felt my approach was unique, drawing from their company's rich history, engineering expertise, and providing precision handcrafted propellors.
During my exploration phase, I focused on incorporating marine motifs. I used a boat bow with the addition of two flowing lines (acting as a flag), these two combined elements created a badge. I chose a bold typeface, Acumin Variable designed by Robert Slimbach from Adobe Originals to commitment the logomark. With the additional of color, reflecting a nautical theme I added depth to the mark to give it presence. Also, by angling the logo I created a sense of movement, making it feel more modern and energetic. The final execution integrates the logomark (badge) and logotype (company name) to reflect the company's experience, excellence and superior products.
Even though the stakeholders didn't see this as the right direction, it was just one of my approaches that I believed aligned with their needs based on the research conducted.
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+Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration
Mitten State
Client Project
December 2016
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Mitten State
A few of MI (my) favorite things. A mark with custom hand type created by my wife and I for a our children’s school auction—auctioning authentic Michigan paraphernalia. The letterforms in this mark have been custom-designed to fit snugly into the mitten.
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+ Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration
SpartanNash
Client Project
November 2016
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SpartanNash
Headquartered in Byron Center, Michigan, SpartanNash distributes food to independent grocers, military commissaries, and corporate-owned retail stores in 44 states. I worked closely with SpartanNash to direct, develop and design the thirty-six page corporate responsibility brochure.
Using a guided design approach, I explored SpartanNash's key environmental impact areas of Social and Environmental Responsibilities, delving into each segment to narrate their entire sustainable journey. Through the strategic use of storytelling, we intricately wove together their core values, showcased their diverse capabilities, highlighted community engagement efforts, and underscored their unwavering commitment to environmental responsibility. This narrative was brought to life through a blend of design elements, compelling visuals, and informative infographics, culminating in a comprehensive sustainability report.
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Brochure Design & Layout
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Graphic Design & Layout
+ Photography Art Direction
+ Infographics
+ Illustration
Dwell Feature
Article + Product
December 2016
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Dwell Feature
Thank you Dwell for promoting my work in this month’s issue of Dwell Magazine and on dwell.com It’s nice to be noticed ☺️
What the Dwell blurb reads, “Design With an Eye for Fine Lines. Michigan-based graphic designer and illustrator Michael Nykamp takes minimalist approach to creating portraits and logos for a variety of clients, including AIGA West Michigan, Herman Miller, and musician Truman Cage. We also love his crisp drawings of midcentury classics, such as Jens Risom’s A-Frame house. Follow his collaborations, posters and personal explorations like this geometric lion at dwell.”
Additional Content
View my work on Dwell.
Acton Institute
Client Project
November 2016
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Acton Institute
The Acton Institute for the Study of Religion and Liberty is named after the English historian, John Acton. He is best known for his remark: “Power tends to corrupt, and absolute power corrupts absolutely.” Inspired by his work on the relation between liberty and morality, the Acton seeks to articulate a vision of society that is both free and virtuous. They achieve this by offering seminars and publishing various books, periodicals, and articles. Because their publications were outdated, they contacted me to modernize their look from a branding and editorial layout standpoint.
This project was a six-month initiative involving the rebranding and comprehensive system design Acton Institute quarterly magazine, Religion & Liberty. I led this design effort that encompassed extensive planning and research, aiming to create a magazine that not only embodied the refreshed brand but also resonated with Acton Institute vision and their readership. The outcome featured forty distinct editorial layouts that served as a foundational framework for their editorial process. Additionally, a thorough design and layout toolkit was crafted to simplify layout decisions and maintain a consistent and coherent visual narrative across all future publications.
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Branding, Magazine Design & Layout
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Graphic Design & Layout
+ Photography Art Direction
+ Infographics
+ Illustration -
View the design and layout toolkit. This was developed to simplify layout decisions and maintain a consistent and coherent visual narrative for all future publications.
Saint Tikhon
Creative Musing
November 2016
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Saint Tikhon
Simple line and dots illustration of an Orthodox Priest in his vestments and staff.
The Careful Gardener
Creative Musing
October 2016
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The Careful Gardener
An older gentleman recently told me, “Every relationship has a gardener and a flower.” Typically women are gardeners.
The Death Of Peace
Creative Musing
September 2016
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The Death Of Peace
Illustration inspired by the quote from Jason Donahue, “I see humans, but no humanity”.
Sleeping Fawn
Client Project
September 2016
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Sleeping Fawn
I developed this mark a few years ago as potential logo for a book publishing company. It never came to fruition, but I love it enough to share it with you all.
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+ Brand Identity
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+ Creative Direction
+ Qualitative Research
+ Concept Development
+ Sketching & Ideation
+ Illustration
Feist Portrait
Creative Musing
September 2016
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Feist Portrait
Stylized portrait of Canadian singer and songwriter, Feist.
Pentax K 1000
Creative Musing
August 2016
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Pentax K 1000
During college, I was taught photography using the Pentax K1000. This model was instrumental in laying the groundwork for learning traditional manual camera techniques, including light metering, aperture settings, and F-stops. Additionally, I developed the film and processed photos in a darkroom.
Truman Cage
Client Project
August 2016
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Truman Cage
John Swihart is a versatile artist known for his roles as a musician, composer for film and television, and electronic EDM producer, under the alias Truman Cage. His notable contributions include crafting the score for the iconic movie Napoleon Dynamite which won Golden Satellite Award for best Original Score. He also produced the music for How I Met Your Mother, alongside various other impressive works.
It was on a sunny afternoon that I received a call from John. He mentioned that he loved my branding and illustration work and he trusted I would come up with a unique logo for his electronic persona that he’d love. His only requirements where incorporating the letters "T" and "C" while being encased within a box. The logo persona he chose is displayed at the top, while the other various concepts below he loved but did not make the cut.
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+ Brand Identity
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+ Creative Direction
+ Qualitative Research
+ Project Management
+ Concept Development
+ Sketching & Ideation
+ Illustration -
My client for this project was John Swihart, an American composer renowned for his work in film and television music. He best known for his score to Napoleon Dynamite and his music for the TV shows How I Met Your Mother.
Death of a Lotus
Creative Musing
August 2016
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Death of a Lotus
Some quick stylistic illustrations created in my downtime today.
OK Tuna
Creative Musing
June 2016
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OK Tuna
Mimicking a fish through imitating Japanese characters for this mark. The ‘O’ and ‘K’ letterforms where custom illustrated for this mark.
Leica M
Creative Musing
May 2016
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Leica M
I love the simplicity of physical products, like Leica’s cameras. This simplicity mirrors my approach to design and illustration, as shown by this illustration of the Leica M.
Flight of the Crane
Creative Musing
May 2016
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Flight of the Crane
Inspired, I created this modern and balanced symmetrical illustration of a crane launching for take-off.
Spicy Ramen
Creative Musing
April 2016
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Spicy Ramen
After eating some spicy ramen, I had the idea to illustrate this.