Client Project
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SpartanNash – Corporate Responsibility Report
Headquartered in Michigan, SpartanNash is the largest food distributor in the U.S., serving independent grocers, military commissaries, and corporate-owned retail stores across 44 states. With a responsibility to communicate their impact at scale, we partnered with their marketing team to direct, develop, and design a 36-page corporate responsibility brochure.
Serving as design director, I led the process to the development and design of the report, highlighting SpartanNash’s core values, diverse capabilities, community engagement, and commitment to environmental responsibility through a strategic combination of copy, visuals, design, and infographics.
Following a guided design process, I reviewed and analyzed SpartanNash’s areas of social and environmental responsibility, shaping each section to tell the story of their sustainable journey. By integrating storytelling with design, we connected their core values, capabilities, and community efforts into a cohesive narrative.
The final brochure brought SpartanNash’s story to life, combining compelling visuals, informative infographics, and clear, engaging design to communicate their achievements and initiatives. Serving as both a visually engaging and practical reference, it reinforced the company’s commitment to sustainability, community, and corporate responsibility, resulting in a comprehensive and impactful sustainability report.
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SpartanNash
Food Wholesale & Retail Grocer -
+ Communication Design
+ Concept Development
+ Illustrative Storytelling
+ Product Research
+ Pagination Desgin
+ Qualitative Research
+ Sketching & Ideation
+ Visual Identity System -
MKN Design Team
+ Michael Nÿkamp, Design Director
SpartanNash Stakeholders:
+ Meredith Gremel, VP, Corporate Affairs & Communications
+ Alison Sutter, Manager, Corporate Responsibility
+ Jena Nooney, Manager, Organizational Communications
+ Lauren DeVol, Corporate Affairs Writer