Client Project
September 2018
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Future State
Future State was developed for the key stakeholders and the City of Grand Rapids, aimed to establish a council to facilitate engagement and foster connections between employers and employees within the AI economy.
The triangular mark used for Future State’s mark is derived from a segment of a square, symbolizing a map's grid system. The squares represented on a map serve as markers for finding distinct regions, such as Grand Rapids – serving as the the area where Future State resides. The sliced triangular segment of the square acts as forward momentum.
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+ Brand Identity
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+ Creative Direction
+ Concept Development
+ Sketching & Ideation
+ Graphic Design -
This project was a collaborative effort, with Kevin White.