Future State – Brand Identity

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Client Project

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Future State – Brand Identity
Future State was developed for the key stakeholders and the City of Grand Rapids, aimed to establish a council to facilitate engagement and foster connections between employers and employees within the AI economy.

The triangular mark used for Future State’s mark is derived from a segment of a square, symbolizing a map's grid system. The squares represented on a map serve as markers for finding distinct regions, such as Grand Rapids – serving as the the area where Future State resides. The sliced triangular segment of the square acts as forward momentum.

• Client:

  City of Grand Rapids

• Services:

  + Brand Advisor
  + Concept Development
  + Creative Strategy
  + Design Direction
  + Qualitative Research
  + Visual Identity

• Team:

  MKN Design Team:
  + Michael Nÿkamp, Design Director

  Future State Stakeholder:
  + Kevin White

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