Client Project
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FluMist® – Packaging Design System
VML hired me as a packaging specialist to create a distinctive design for AstraZeneca’s FluMist®, including physical prototypes and instructional illustrations.
Given the innovative delivery method—a single-dose nasal spray rather than a traditional needle—this project also demanded a creative approach to the visual design and unboxing experience. Our design approach was dual- focused, targeting both parents and children and included exterior and interior design considerations.
The system included a clear visual guide for administering the dose, reminder stickers, and the physical dose mechanism, all designed to work cohesively within the overall experience.
To achieve an approachable, refined, and safe feel for the design and unboxing experience, we incorporated the brand’s vibrant color palette, friendly typography, and playful illustrations. Our goal was to instill a sense of trustworthiness, friendliness, and clarity in both the exterior and interior packaging while ensuring all strict FDA packaging regulations were prominently displayed. This approach created an unboxing experience that was engaging, clear, and professional, balancing approachability and safety.
Successful packaging begins with a deep understanding of who it’s being designed for, guiding both the visual direction and overall strategy. Equally important is having the expertise to design and develop physical mock-ups, which help identify structural requirements and limitations before applying the visual design. Creating these mock-ups further strengthens the process by providing real-world insight into how the structure, materials, and design elements work together. This ensures that the visual and structural components align seamlessly with the overall design goals, especially within strict pharmaceutical guidelines.
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AstraZeneca
Pharmaceuticals & Biotechnology -
Packaging Design System
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+ Communication Design
+ Concept Development
+ Creative Assets
+ Instructional Illustration
+ Physical Prototyping
+ Photoshop & Physical Mockups
+ Qualitative Research
+ Unboxing Experience