Client Project
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Become Mark Exploration
I was hired by Become to develop their brand messaging framework and new identity. With the first phase completed we had language that helped create these concept marks. While the new identity has not launched, I wanted to share these initial concept explorations—the good, the bad, and the ugly. Not all of these explorations were shown to the client, but they all played a crucial part in shaping the final brand identity.
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Coldbreak
Portable Draft Beverage Systems -
+ Brand Advisor
+ Concept Development
+ Creative Strategy
+ Design Direction
+ Qualitative Research
+ Visual Identity -
MKN Design Team:
+ Michael Nÿkamp, Design Director & Strategist
+ Rob Monacelli, Strategist
+ Nate Netti, Brand Copywriter
Union Media Stakeholders:
+ Ryan Montgomery, Chief Executive Officer
+ Andrea Montgomery, Managing Editor
+ David Schofield, Designer -
→ View the completed Become Identity.