Sustainable Research Group – Brand Identity

Client Project

—
Sustainable Research Group – Brand Identity
Following a decade of expansion, SRG’s logo no longer aligned with the organization’s aspirations. Collaborating closely with the leadership I gathered key insights informing what the brand could be. Based on these insights, a fresh trajectory emerged—one aimed at broadening expertise, enlarging the customer base, and refining market focus. The bold new approach reflects an innovative impression of sustainability and boasts confidence, strength, and leadership. The rebrand extended to stationery brand standard guidelines.

 

  • Sustainable Research Group
    Sustainability and Environmental Consulting

  • + Brand Advisor
    + Concept Development
    + Creative Assets
    + Design Direction
    + Qualitative Research
    + Visual Identity

  • MKN Design Team:
    + Michael Nÿkamp, Design Director

    SRG Stakeholders:
    + William Stough, CEO