Client Project
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Coldbreak Mark Exploration
Though these marks where not selected by Coldbreak they laid the groundwork for refinement, ultimately leading to Coldbreak’s final brand identity.
These unselected marks where drawn from research and interviews conducted during the initial discovery phase. While they weren't ultimately chosen they served as a foundation for further refinement, contributing to the execution of Coldbreak’s brand identity. The sixth concept (bottom right) guided the direction towards Coldbreak's ultimate brand identity.
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Coldbreak
Portable Draft Beverage Systems -
+ Brand Advisor
+ Concept Development
+ Creative Strategy
+ Design Direction
+ Qualitative Research
+ Visual Identity -
MKN Design Team:
+ Michael Nÿkamp, Design Director
+ Adam Barr, Copywriter
Coldbreak Stakeholders:
+ Boyd Culver, Chief Executive Officer
+ Chris Musil, Chief Operating Officer -
View the completed brand strategy and identity project.