City Pours

April 18, 2024

Client Project
April 2024

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City Pours
City Pours is a local bartending service that provides professional dry bartending services that offer a range of beverage solutions. Their business specializes in providing a convenient, all-in-one bar service solution for events, ensuring a seamless and exceptional experience. Their professionally trained staff, paired with exceptional bar options and packages, guarantees a top-notch experience for any celebration.

+ Brand Identity
+ Creative Direction
+ Concept Development
+ Sketching & Ideation
+ Illustration
+ Graphic Design

Coldbreak, Brand Strategy & Identity

March 14, 2022

Client Project
March 2022

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Coldbreak, Brand Strategy & Identity
Coldbreak started in 2005 from humble beginnings. As they grew, they acquired a stellar reputation within the draft equipment industry. Today they are the leader in the development, engineering, and designing of mobile draft equipment for breweries, entertainment and hospitality industries, brewing enthusiasts, and other aficionados. Aware of this, Coldbreak knew that its logo had aged and did not reflect its current reputation and vision.

Guided a client in orchestrating the conception, formation, and design of the Coldbreak identity. As we moved through the process, we distilled insights gathered from audience and stakeholder interviews, shaping the foundation of the brand. This foundation delineated the brand’s tone, defined the voice and visual direction of the brand. As we progressed, additional interviews, journey mapping, naming, brand architecture, iterative brand development, and brand guidelines were established, evolving into the final Become brand.

+ Brand Strategy & Identity
+ Team Leadership
+ Creative Direction
+ Qualitative & Quantitative Research
+ Project Management
+ User Interviews
+ Qualitative Research
+ Brand Messaging
+ Visual Identity
+ Brand Strategy
+ Concept Developement
+ Sketching & Ideation
+ Illustration
+ Vehicle Wrap
After a decade of struggling to find our identity internally, we reached out to MKN Design. Michael quickly immersed himself in our company culture, history, and future goals to create the an accurate brand strategy and visual identity. To say we’re happy with the results is a huge understatement.

— Boyd Culver, CEO of Coldbreak
View the preliminary concepts that where explored for Become.

Coldbreak Mark Exploration

December 24, 2021

Client Project
December 2021

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Coldbreak Mark Exploration
Though these marks where not selected by Coldbreak they laid the groundwork for refinement, ultimately leading to Coldbreak’s final brand identity.

These unselected marks where drawn from research and interviews conducted during the initial discovery phase. While they weren't ultimately chosen they served as a foundation for further refinement, contributing to the execution of Coldbreak’s brand identity. The sixth concept (bottom right) guided the direction towards Coldbreak's ultimate brand identity.

+ Branding
+ Research
+ Concept Development
+ Sketching & Ideation
+ Illustration
View the completed brand strategy and identity project.