Client Project
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Coldbreak – Brand Strategy & Brand Identity
Coldbreak, a leader in mobile draft equipment for breweries, hospitality, entertainment, and beverage enthusiasts, hired us to re-build its brand strategy and identity.
With a legacy dating back to 2005, Coldbreak built a strong reputation for engineering and producing exceptionally reliable draft equipment. Today, they lead the industry in the development, engineering, and design of mobile draft systems. As the business continued to grow, they recognized that their brand no longer reflected their vision or market position. They hired us to lead a full strategic rebrand—grounded in audience and stakeholder insights, consumer and market understanding, and refined through journey mapping, brand architecture, and messaging.
Building the team, I guided the owners and my team of collaborators through the conception, development, and design of the Coldbreak identity. Throughout the process, we distilled insights from audience and stakeholder interviews to establish the brand’s foundation, defining its tone, voice, and visual direction. As the work progressed, we conducted additional research, journey mapping, brand architecture, iterative brand development.
The outcome of this work with Coldbreak was a dynamic logo and precise brand messaging that resonated with the owners and strengthened their connection with customers. To support the ongoing use of the updated brand, we developed materials to guide and maintain consistency in future efforts. These assets included social media guidelines, vehicle wraps, and apparel design, and were all incorporated into a comprehensive brand guidelines document.
“After a decade of struggling to define our internal identity, we turned to MKN Design. Michael quickly immersed himself in our company’s culture, history, and future goals to develop an accurate brand strategy and visual identity. Saying we’re happy with the results is a huge understatement.”
— Boyd Culver, President of Coldbreak
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Coldbreak
Retail Brewing Equipment -
Brand Strategy & Identity
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+ Team Leadership
+ Creative Direction
+ Qualitative & Quantitative Research
+ Project Management
+ User Interviews
+ Qualitative Research
+ Brand Messaging
+ Visual Identity
+ Brand Strategy
+ Concept Developement
+ Sketching & Ideation
+ Illustration
+ Vehicle Wrap -
View the preliminary concepts that where explored for Become.