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The Roots of My Design Practice
Article + Client Projects
June 2025
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The Roots of My Design Practice
I didn’t just wake up one day and decide to become a graphic designer—or what some might call a design generalist or T-shaped designer. My path started much earlier—as a kid who loved to draw and express ideas through color. That early curiosity eventually led me to study fine art, illustration, and user experience—five years of focused learning, exploration, and hands-on practice. Though these studies were instrumental in shaping how I work, I do not practice just one of these disciplines. But together, they taught me to observe closely, think conceptually, and approach messaging and visual decisions with sensitivity to the human experience.
It was from these foundations that I naturally flowed into practicing graphic design, but with a unique, visually driven, illustrative approach woven into my design work. Over time, this developed into my style and has helped me shape brands and build design materials grounded in thought-fulness, meaning, clarity, and how people relate to and engage with them.
Not only have these foundations shaped my work, but they’ve also led to a set of guiding principles—approaches that continue to influence how I collaborate, problem-solve, and design with purpose.
Guiding Principles:
• Design Happens Together
• Approached with Thoughtfulness
• Design with Intention
• Acumen Equals Impact
• Crafted to Compel
Read more about these Studio Principles and Design Process that I utilize for most of my work.
Note:
The reel above is a mix of client collaborations and personal creative explorations I’ve pursued between projects.