Boxed In

Creative Musing
July 2019

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Boxed In
Following numerous heartfelt conversations with a dear friend regarding her mental health struggles, this artwork encapsulates my visual representation of those dialogues—conveying feelings of being trapped by stress, experiencing loneliness, vulnerability, confusion, anxiety, and depression.

  • This poster is available for purchase in my shop.

American Literacy Council

Creative Musing
June 2019

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American Literacy Council
Utilizing the elements of the American flag. The mark is paired with the typeface Utopia designed by Robert Slimbach from Adobe Originals.

 

KitchenAid Coffee Drip

Client Project
June 2019

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KitchenAid Coffee Drip
Renowned as a leader in kitchen product design and innovation, KitchenAid stands as one of the most recognizable brands in the industry. Within their extensive product catalog, KitchenAid offers coffee makers that seamlessly blend innovative design with precision engineering, ensuring exceptional brewing experiences tailored to both casual coffee drinkers and connoisseurs. KitchenAid enlisted my expertise to visually illustrate their latest drip coffee maker, showcasing its innovative approach to evenly saturating coffee grounds.

Drawing from my comprehension of the innovative Spiral Head feature's functionality, I created a series of sketches to depict its role in ensuring consistent water saturation of coffee grounds for optimal flavor extraction. The project progressed through various stages, from discovery to concept sketching and ideation. Incorporating diverse perspectives, we determined the most impactful approach to illustrate the idea. This resulted in a straightforward line drawing with nuanced coloring and a phantom-style technical illustration.

  • + Product Illustration

  • + Research
    + Concept Development
    + Sketching & Ideation
    + Product Illustration

Tree Frog

Creative Musing
May 2019

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Tree Frog
When building iconography or logo marks, it's essential to ensure that the subject remains recognizable even when scaled down to small sizes. There are no rigid rules regarding icon sizing; it varies based on their usage in digital interfaces and/or printed materials. The graphic above showcases typical icon sizes. It's clear that the smallest icon (16 px) needs adjustments for better recognizability. Depending on application, the smallest size could be increased to 32 px.

 

Shine Bright

Creative Musing
May 2019

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Shine Bright
A happy little illustration for you all today.

 

Ancestry DNA

Client Project
April 2019

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Ancestry DNA
Ancestry DNA offers a fascinating journey into one's past, using cutting-edge DNA technology to uncover ancestral origins and connections. By analyzing a simple saliva sample, Ancestry DNA provides individuals with detailed insights into their genetic ethnicity, connecting them with distant relatives and unraveling the mysteries of their family history. I worked closely with Ancestry DNA to develop a visual design system for their online products.

I led a comprehensive initiative to shape and establish a visual language for Ancestry DNA products. Employing an agile methodology, we navigated through stages of empathy, user interviews, research, illustration and iconography. The resulting visual design system adopted a conceptual and minimalist approach, enriched by overlaying the visual language on diverse human-centric photography.

  • + Visual Design System

  • + Concept Development
    + Illustrative Direction
    + Qualitative & Quantitative Research
    + Sketching & Ideation
    + Graphic Design
    + Illustration
    + Iconography

  • The image college shown is a representation of a 6-month coalesce of project artifacts.

Mmm Soup

Creative Musing
March 2019

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Mmm Soup
A simple illustration and animation that came to life from a sketch I sketched last year.

 

Lion

Creative Musing
March 2019

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Lion
Lion's majestic mane illustrated with eight concentric circles.