Tree Frog

Creative Musing
May 2019

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Tree Frog
When building iconography or logo marks, it's essential to ensure that the subject remains recognizable even when scaled down to small sizes. There are no rigid rules regarding icon sizing; it varies based on their usage in digital interfaces and/or printed materials. The graphic above showcases typical icon sizes. It's clear that the smallest icon (16 px) needs adjustments for better recognizability. Depending on application, the smallest size could be increased to 32 px.

 

Shine Bright

Creative Musing
May 2019

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Shine Bright
A happy little illustration for you all today.

 

Ancestry DNA

Client Project
April 2019

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Ancestry DNA
Led a complex and comprehensive initiative to shape and establish a visual language for Ancestry DNA products. This endeavor was achieved using an agile methodology that navigated through stages of empathy, user interviews, research, illustrative exploration with incorporating a diverse human-centered photography. The completed illustrative design system style was conceptual, simplistic and underlaid with diverse human centered photography. The image college shown is a representation of a 8-month coalesce of project artifacts.

  • + Visual Identity System Design

  • + Concept Development
    + Illustrative Direction
    + Qualitative & Quantitative Research
    + Sketching & Ideation
    + Graphic Design
    + Illustration
    + Iconography Language

  • The image college shown is a representation of a 6-month coalesce of project artifacts.

Mmm Soup

Creative Musing
March 2019

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Mmm Soup
A simple illustration and animation that came to life from a sketch I sketched last year.

 

Lion

Creative Musing
March 2019

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Lion
Lion's majestic mane illustrated with eight concentric circles.

 

Word Visualizations

Creative Musing
January 2019

Word Visualizations
An exercise defining words visually. The custom typeface was designed specifically for this exercise.

 

Sleepy Cat

Creative Musing
January 2019

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Sleepy Cat
My goal for this small illustration and animation was to depict a simple sleeping cat while maintaining its circular shape. During the sketching and ideation phase, I created numerous variations to ensure the effectiveness of how the animation behaved.

 

Patagonia, Eat Local

Client Project
January 2019

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Patagonia
Patagonia commissioned me to create serveral illustrations based on their prompt, "Eat Local." I developed a series of concept sketches, meetings, and numerous iterations, ultimately delivering eight concepts aligned with their prompt of eating locally. Among these, the illustration titled "Eat Local, Watering Can" was selected to be featured on a tee.

  • Illustration

  • + Concept Development
    + Sketching & Ideation
    + Illustration

Pelican On Water

Creative Musing
December 2018

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Pelican On Water
Bold fill and rolling lines of a pelican on the water.

 

Happy Holidays!

Creative Musing
December 2018

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Happy Holidays!
Wishing everyone a wonderful holiday season with family and friends. The logo’s mark is paired with the typeface DIN Condensed designed by Manvel Shmavonyan and Tagir Safayev from Paratype.

 

Trio

Creative Musing
December 2018

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Trio
Wordmark exploration with hand-styled lettering with some simple animation.

 

Factory Icon Series

Creative Musing + Product
November 2018

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Factory Icon Series
Some fun minimal vintage factory icons.

Purchase this Icon Set
This icon set is available for purchase, email me for licensing and cost.