Creative Musing
November 2020
Basin
Creative Musing
November 2020
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Basin
Exploration for a combination mark for a lavatory company. The mark is paired with the typeface Kepler designed by Robert Slimbach from Adobe Originals.
Vote
Seymour Chwast
Creative Musing
October 2020
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Seymour Chwast
Simplified portrait of Seymour Chwast smoking his pipe. Seymour is an American Illustrator, Graphic Designer, and Type designer—he is someone I appreciate and admire.
I Can Read
Creative Musing
September 2020
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I Can Read
A combination mark I developed several years ago indicated reading levels for kids.
Sidewalk Serenade
Client Project
August 2020
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Sidewalk Serenade
An invitation I designed for my neighbors, Barbara & George Gordon, who annually host a delightful tradition in our neighborhood. Every summer, they arrange for a small ensemble from the Grand Rapids Orchestra to serenade us in their front yard. The cards I created featured a touch of elegance with flashes of gold foil, adding a touch of bling, bling to the invitation.
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+ Graphic Design
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+ Creative Direction
+ Graphic Design
+ Print Management
Crow & Pitcher
Creative Musing
June 2020
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Crow & Pitcher
This weekend I read several fables by Aesop to my kids. One of the fables, The Crow & the Pitcher draws a relationship between problem-solving and wit (critical thinking), and perseverance. Within my own practice of strategic visual communication, these two attributes are critical in the process of developing and building brands. Without it, the ability to perceive, create and innovate is deprived.
Stayhome Friends
Creative Musing + Product
May 2020
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Stayhome Friends
Amidst the U.S. stay-at-home mandate, I crafted a series of playful illustrations, each carrying messages specifically designed for the stay-at-home orders. These illustrations served not only to entertain but also to reinforce the importance of staying home during this time.
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These Stayhome Friends posters are available in my shop. Explore more posters in my shop.
Agri Canada
Creative Musing
April 2020
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Agri Canada
A mark exploration that didn’t make the cut.
The Morning Post
Creative Musing
April 2020
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The Morning Post
Conceptual expression of a sun coming over hillsides or an individual reading a newspaper. The Mark is paired with the typeface Meta Serif Pro, designed by Botio Nikoltchev, Christian Schwartz, Erik Spiekermann, Kris Sowersby, and Ralph du Carrois from FontFont.
Kudo
Creative Musing
April 2020
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Kudo
A hand-lettered wordmark study on the word Kudo, meaning praise and honor received for an achievement. This is a custom made typeface.
ITHAKA S+R, Brand Collateral Design System
Client Project
April 2020
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ITHAKA S+R, Brand Collateral Design System
Dedicated to supporting higher education's digital transformation, ITHAKA S+R is a nonprofit conducting research, offering strategic guidance, and providing consulting services. Working closely with ITHAKA S+R, I revamped and modernized their existing design system, creating a beautiful and distinctive visual identity.
ITHAKA S+R enlisted me to modernize their design for reports, presentations, and infographics, emphasizing enhancements in design, color, and typography within a clear and comprehensive design system. The project had strict requirements, including adherence to brand guidelines, consideration of color blindness and visual impairments, and the need for distinct visual cues for various document types. Additionally, staff needed the capability to create or update all redesigned materials. After research, it was determined that Google Workspace (Docs, Slides, and Sheets) would be the optimal solution for creating these materials. The result was a unified design system that stayed true to ITHAKA S+R’s brand guidelines while providing a distinct visual identity for educational research materials and presentations.
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+ Design System
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Graphic Design & Layout
+ Presentation Design
+ Infographics
+ Illustration
3DC19
Client Project
April 2020
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3DC19
During the 2020 pandemic, 3DC19 emerged as a response to the heightened demand for PPE among frontline workers. This initiative was prompted by disruptions in the supply chain caused by the U.S. stay-at-home order.
To tackle this challenge, a group of makers, creators, and volunteers based in West Michigan collaborated to print 3D face shields, ear savers and more. This collaborative effort brought together individuals with a shared objective to address the pressing need for protective equipment.
In this collaboration, my role involved assisting the 3DC19 team in crafting a logo, icons, and brand guidelines to enhance their visibility within their communities and on social media platforms. The group and I contributed time, materials, and resources to manufacture PPE equipment free of charge for frontline workers.
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+ Brand Identity
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+ Creative Direction
+ Project Management
+ Qualitative Research
+ Concept Development
+ Iconography
Wilhelm Tell
Creative Musing
March 2020
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Wilhelm Tell
A fun exploration of the Wilhelm Tell folk tale.
Onward
Creative Musing
March 2020
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Onward
An orderly wordmark of marching letter forms.
Paralympic Games
Creative Musing
March 2020
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Paralympic Games
Study of icons for Paralympics Games.
Loon Family
Creative Musing
March 2020
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Loon Family
Loon and her nestlings floating on the water.
Universal Mickey
Creative Musing
March 2020
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Universal Mickey
Merging an illustrative world globe with mickey’s ears.
Paper Airplane
Creative Musing
February 2020
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Paper Airplane
Bold fill and uniformed shapes.
Mother Teresa
Creative Musing
February 2020