Yes She Can!

Creative Musing
September 2024

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Yes She Can!
For Freedom.

 

Pixel Playoffs

Article
September 2024

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Pixel Playoffs
I had a fantastic time at Atomic Object for Tech Week GR last night! Comfort & Adam (comfortandadam.com) and I took part in a live head-to-head art competition, based on word prompts from the audience. The prompt we were given was: “The future is a tentacled optimistic Cheez-it.” From there we each created separate illustrations, working independently without seeing the other team’s artwork, all within three half-hour rounds.

Huge thanks to Kimberly Crawford and Brittany Hunter from Atomic Object for organizing such an awesome event for the community!

 

No King

Creative Musing
September 2024

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No King
Earthly power, at last, doth yield to death.

 

Multiplayer Tetris & Game Over

Creative Musing + Product
August 2024

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Multiplayer Tetris & Game Over
Created these for the love of 1980’s arcade graphics. Tetris was created by Soviet software engineer Alexey Pajitnov in 1984 and was released in the United States by Atari Games in 1988.

  • Multiplayer Tetris & Game Over graphic tees are available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.

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    Note:     All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Strategy Requires Creativity

Article + Client Projects
July 2024

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Strategy Requires Creativity
I remember when all creative concepts were hand-drawn. I honed this skill during my college years studying illustration and design, and continue to use it to this day. Nowadays, most clients don't see my sketches, as presenting 'polished' work has become the norm. Nevertheless, my sketches are what made the project.

For me, sketching is essential for visual problem solving and connecting ideas. It continues to help me to create strong visual concepts not only requiring a skilled hand and a good eye, but also empathetic, critical, and conceptual thinking.

If you're seeking human insight, creativity, and thoughtfulness, I can help your brand craft strategic, compelling and unique solutions based on your business objectives, your brand, and your consumers.

 

Orb

Creative Musing + Product
June 2024

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Orb
Creating a celestial feeling through experimentation with shapes, blurs, and textures.

  • Orb graphic tee is available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.

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    Note:     All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Anatomy of Twitter

Creative Musing + Product
June 2024

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Anatomy of Twitter
I pulled this illustration from my archives (originally created in 2010). When Twitter existed before becoming 'X', the internet dubbed my illustration "The Anatomy of a Tweet." My original aim was to depict the thinking (brain) and feeling (heart) of users, highlighting the struggle to balance logic and emotion tweets.

  • Anatomy of Twitter graphic tee is available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.

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    Note:     All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Zero/One & Ninety-Nine

Creative Musing + Product
April 2024

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Zero/One & Ninety-Nine
These numbers were my favorites growing up. Zero/One (or 10) is from the Dodge Charger that Bo and Luke drove on, Dukes of Hazzard. Ninety-nine of course came from my favorite hockey player, Wayne Gretzky who played for the Edmonton Oilers from 1979–1988.

  • Zero/One & Ninety-Nine graphic tees shown in this post are available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.

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    Note:     All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

  • The numbers featured on these tee graphics come from a display typeface I designed. It’s available for purchase, view Sum here.

Super Phat

Creative Musing + Product
April 2024

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Super Phat
A design exploration to find a typeface that embodies “Super Phat”. I believe I choose right. The typeface I used is Sutturah designed by Octavio Pardo from Rosetta Type Foundry.

Hen & Egg

Creative Musing
March 2024

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Hen & Egg
Plutarch posed the question as a philosophical matter in his essay "The Symposiacs", written in the 1st century, "Which came first: the hen (chicken) or the egg?"

 

Mellow Yellow

Creative Musing + Product
March 2024

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Mellow Yellow
Inspiration for this type treatment from the song Mellow Yellow by Donovan. The typeface is Lust Script designed by Neil Summerour from Positype.

Earth Killer

Creative Musing + Product
March 2024

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Earth Killer
The oil and manufacturing industries are significant contributors to environmental pollution, earning them the label "Earth Killer." These industries release vast amounts of greenhouse gases, toxic chemicals, and particulate matter into the atmosphere, leading to severe air and water pollution.

Out of Order

Creative Musing + Product
March 2024

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Out of Order
This country, known to the world as a shining light of democracy, is quickly becoming very polarized in every aspect of our lives, from divisions in politics, policies and greed.

  • Out of Order graphic tee is available for purchase. Check out more graphic tees on my Cotton Bureau profile page.

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    Note:     All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

America’s Obsession

Article + Creative Musing + Product
February 2024

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America’s Obsession
I often explore national and political perspectives through iconic symbolism. The diptych, titled "America's Obsession," delves into the complex and often contentious relationship between firearms and the American flag.

This diptych highlights the historical ties and ongoing debates surrounding firearms in the U.S., emphasizing how deeply entrenched this issue is in the nation's identity. The title hints at a critical viewpoint, suggesting that the country's focus on guns has surpassed mere heritage or rights, evolving into an obsession. Though the two panels are physically separated, the symbolic reach of the bullet extends to the flag, that have replaced the stars with bullet holes.

The artwork invites viewers to contemplate the implications of this obsession and its effect on the nation's identity.

  • America’s Obsession pocket tee (flag & bullet holes) is available for purchase on Cotton Bureau. Check out more graphic tees on my Cotton Bureau profile page.

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    Note:     All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Visser Automotive

Creative Musing
January 2024

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Visser Automotive
This logo development was an design exercise for my brother-in-laws automotive repair shop in Waterford, Ontario, Canada. I paired the mark with the typeface Sneaker designed by Neil Summerour from Positype.

 

January Series, Brand Strategy Messaging

Client Project
January 2024

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January Series, Brand Strategy Messaging
For nearly 40 years, the January Series has inspired and informed audiences from diverse backgrounds. This free, 10-day event features a lineup of brilliant speakers, captivating topics, and thought-provoking discussions. Prominent academics, educators, artists, activists, and other experts deliver engaging lectures on a range of timely issues. Attendees can participate in person at Calvin University in Grand Rapids, Michigan, or access the series online from anywhere in the world, both live and on-demand throughout the year.

Together with freelance copywriter Adam Barr, I guided the January Series in aligning their vision with cohesive brand messaging. Through in-depth stakeholder interviews, we distilled key insights to establish a solid foundation, shaping the brand’s tone and defining its voice. As we progressed, we posed additional thoughtful questions and refined messaging through an iterative approach, resulting in comprehensive guidelines. These guidelines will support the brand in navigating, cultivating, and communicating a unified voice across all touchpoints, fostering a coherent connection with audiences, communities, and potential attendees.

  • + Brand Strategy
    + Copywriting
    + Tone of Voice

  • + Team Leadership
    + Creative Direction
    + Qualitative & Research
    + Project Management
    + User Interviews
    + Copywriting
    + Brand Messaging

  • This project was a joint endeavor with Adam Barr, freelance copywriter.

Flagship

Creative Musing
December 2023

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Flagship
Wordmark for Flagship. The typeface I used is Good Headline designed by Łukasz Dziedzic from FontFont.

 

Holiday Stroll

Creative Musing + Product
October 2023

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Holiday Stroll
Happy Holidays! Wishing you all a wonderful holiday season.

  • Holiday Stroll is currently unavailable for purchase. Please check back after Thanksgiving 2024. Check out more graphic tees on my Cotton Bureau profile page.

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    Note:     All Cotton Bureau apparel comes in a variety of clothing types, styles, fits, sizes, materials, and colors.

Amazon, After Hour Hero

Article + Creative Musing
October 2023

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Amazon, After Hour Hero
A conceptual advertisement concept I created for Amazon spotlighting their dedicated drivers and their commitment to after-hour deliveries. The visual emphasis is the delivery truck’s distinctive look and warm glow from its front lights, serving as a friendly delivery beacon. The copy establishes a personal connection with the reader, emphasizing Amazon's dedication to timely and reliable service, even if it’s after hours.